BATON ROUGE, La. – The Capital Area Transit System’s website, www.brcats.com, was honored with two American Advertising Awards, also known as the ADDYs, by the Baton Rouge chapter of the American Advertising Federation.
The website, which launched last summer as a key element of CATS’ efforts to improve service to its riders, was awarded a Gold ADDY in the category of responsive design and a Silver ADDY in the category of consumer websites.
CATS commissioned a new website in 2017 in order to better communicate with its riders, stakeholders, staff and the public about its services. The site is designed to be viewed easily on a mobile phone so that CATS riders can quickly and easily find information when they are out and about.
Site visitors can also sign up to receive updates about CATS’ operations and programs via email newsletter on the site. News alerts and board meeting minutes, agendas and documents will be easy to view on the new site, increasing transparency about the board’s activities. Board meetings will still be streamed through the agency’s Ustream channel.
The new CATS site also incorporates more seamlessly with social media channels, allowing CATS to bring information to users in a familiar format. CATS currently provides routine updates and information about the agency using Facebook and Twitter.
The CATS website was developed by Baton Rouge-based Covalent Logic.